Thinning hair problems are enough to make men and women pull their hair out! P&G Salon Professional has just launched Nioxin Advanced Thinning range, a collection of four new products designed to optimize scalp health and enhance hair growth. The treatment products leverage the efficacy of FDA-approved Minoxidil, an ingredient that's been clinically proven to help hair growth in men and women, and to also treat female pattern baldness. Regarded as a stylist’s choice for thinning hair, Nioxin’s new collection compliments the brand’s existing portfolio by offering tailored solutions ranging from proactive to restorative to work with Nioxin’s customized 3-Part Systems which allow consumers to create thicker, fuller hair with individual regimens.
 

The new Hair Regrowth Treatment for Women contains 2% Minoxidil. It is recommended that 1ml of the product be applied directly onto the area of hair loss, and should be left on the scalp for four hours before washing, for optimum results. Recommended usage is two times a day.
    

Nioxin Hair Regrowth Treatment Extra Strength for Men is a solution that contains 5% Minoxidil. This concentration is not formulated for women. Like the women’s treatment, however, 1ml of the solution should be applied directly to the area of hair loss, and for best results, should remain on the scalp for four hours before washing. The product is applied with a child-resistant dropper applicator, and is recommended for use two times a day.
    

According to Nioxin stylist, Diane Cole Stevens, a Nioxin Top Artist, and owner of Cole Stevens Salon, Washington, DC, the new Advanced Thinning range by Nioxin helps clients achieve optimal scalp health and protect new hair growth. She put the newest collection in context, saying, “Originally, the Nioxin 3-Part System was designed to really allow users to embrace their age. The Nioxin collection that followed, called Diamax, was developed for instant gratification. The Diamax regimen allowed users to feel like they had 11,000 more strands of hair, an instant success.”


Diamax was noted for its ability to strengthen hair strands, as well as increase hair strand diameter. The latest collection offers a new direction, that is, said Diane, “To reverse your age with a product range that cares for hair and scalp, as well as encourages hair growth.”
 

Cole Stevens noted that there has been a shift in client response to thinning hair and regrowth concerns. “Clients, who previously spoke in a whisper before, about their thinning hair and hair loss, are now speaking up. Now, they’re embracing personalizing their regimens,” he said.
 

“For stylists, it’s really important to talk to their clients to decide on the correct system. While Nioxin’s 3-Part System or Diamax may be perfect for some needs, the new Advanced Thinning Range is really for those clients who may have obvious thinning where they part their hair, as well as for those with female pattern baldness,” said Cole Stevens. “Nioxin, since it is owned by P&G, has been thoroughly researched, and the new range is perfect for my clients who want to reverse a bit of their age.”
 

Optimizing Scalp Health with Cleanser and Conditioner

 
Cole Stevens said the range offers the most luxurious regimen for hair care, as it provides a Scalp Optimizing Cleanser and Conditioner that treats dry hair and restores balance, to go along with the Regrowth Treatment. She described how she always tries to put herself in the position of the client.


“From a stylist’s perspective, I always need to have solutions. I try to put myself in the mindset of someone with alopecia. A woman with alopecia (female pattern baldness) is feeling something different than men who experience male pattern baldness. For men, it’s generally easier to have male pattern baldness, but for women, it has pained my heart to see them experience this,” said Cole Stevens.
 

Cole Stevens says that consistent use for four months will show results, adding that women should continue for up to eight months to see the results. “Don’t give up,” she said. “Minoxidil actually elongates the follicle, which makes the hair stay on the head longer. It really regrows the hair.” She adds, that while Minoxidil offers efficacy, the new collection, with its complementary Cleanser and Conditioner, “makes the range a bit sexier, as it offers a premium skincare approach that other products don’t offer.” A clear point of differentiation for the line is that in addition to the Minoxidil growth component, the Scalp Optimizing Cleanser and Scalp Optimizing Conditioner optimize the scalp to promote healthy growth.
 

Nioxin Scalp Optimizing Cleanser is designed to help clear the scalp to reduce surface damage on new hair by treating dryness and flakiness, adding moisture, and allowing for healthy hair growth. It is recommended for use twice a week in place of Nioxin’s System Kit Cleanser. The new Nioxin Scalp Optimizing Conditioner was created to help minimize the appearance of thinning by reducing hair loss due to damage, and will leave hair smooth and manageable. It should be applied to towel-dried, freshly cleansed scalp and hair and evenly distributed for one-to-three minutes. For best results, the conditioner should be used twice a week in place of Nioxin’s System Kit Conditioner.
 

Each of the new products in the Advanced Thinning Range is available this month at salons nationwide, and will retail for $22.00-$35.00. Additional information may be found at: www.nioxin.com.